Simon Dunn

Scriptwriter and Comedian

Uler Oops Are Rahnd

According to official statistics, using Harry Enfield and Paul Whitehouse to front a campaign for Hula Hoops increased sales by 22%, resulting in £12 million more income for KP after just a few months. The campaign was created by Publicis.

It was born from a focus group made up of 13-15 year olds, which came away with the conclusion that you couldn’t change the shape of the crisps. This quickly developed into using Enfield and Whitehouse’s Self Righteous brother characters, and the first three ads hit screens in June and July of 1995.

These are those first three.

https://youtu.be/-YT3yElTPl8

https://youtu.be/KEVd3HIO9Tw

The awareness for these ads were among the highest ever recorded on the Millward-Brown index. The huge success meant the campaign continued, adding more variation to the mix.

Before changing the format slightly in 1998.

 

,

<

>

Buy My Books
  • Proctology: A Bottom Examination
    Proctology: A Bottom Examination

    For a long time now I’ve been wanting to write an old-fashioned programme guide. One you can hold in your hand and thumb through, make notes on, spill coffee on. So I did. Proctology: A Bottom Examination is my deep dive into Bottom, the hit BBC Two sitcom starring Rik Mayall and Adrian Edmondson. That’s…

Follow
Most Read
  • Re-Casting Keanu
    Re-Casting Keanu

    Keanu Reeves is 56. That makes him eight years older than Clive Dunn was when he was first cast in Dad’s Army. But don’t panic, Clive Dunn was always playing much older characters than his own age. Keanu Reeves is 56. That makes him seven years older than Stephanie Cole was when she was first…

From The Archive

Sign up for my FREE newsletter