Here’s a really nice trailer for what was then the brand new series of I’m Alan Partridge.
This was run a few times on the build up to the show. Here’s the same one, sitting amongst the more late night fare, after the end of Pulp Fiction, which was shown the night before (Sunday 2nd November).
And on the day the show premiered, this same trailer ran in the early evening between The Simpsons (Homer v Lisa and the Eighth Commandment) and Battlestar Galactica.
The show began at 10pm that night, in the comedy slot, following The Mrs Merton Show and Never Mind The Buzzcocks.